In July 2009 hotel comparison site LookingforBooking.com (LookingforBooking BV) was launced. At LookingforBooking all the 2100 hotels in the Netherlands can be compared with over 7800 of the better known hotels in Belgium, Luxembourg, Germany, France and England. The strength of LookingforBooking is the simplicity with which the different hotels can be compared with each other. During the user’s search query, all the hotel providers will be searched through in one go. Within the search results, the hotels can be selected on different facilities, for example the availability of a sauna or wireless internet. The room rates of the different hotel providers are shown on the detail page of the chosen hotel and the room can be booked on the website of the preferred provider. The room prices are always up-to-date. With LookingforBooking.com both consumers and business clients can save a lot of money on their hotel costs.