In 20 years, Bencom has established an independent comparison empire with 9 different big and small websites. Until 2003, all sites were dealing with telecommunications. With the introduction of the energy comparison platform Gaslicht.com (Benergy BV) the first step was taken to the expansion into different sectors. The range of the Bencom sites was further expanded in July 2009 with the hotel comparison site LookingforBooking.com (LookingforBooking BV). Five years later, Poliswijzer.nl (Bensure BV) took the step towards the insurance world. In 2018, a new European app was launched with the Bencompare app, in which contracts can be stored and cleverly compared.
The Bencom sites are primarily focused on consumers, even though some sites also offer information for the business market. On every site, it is possible for visitors to comment on news articles or to exchange experiences about the compared products and services.